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Denim 101


We believe denim is a staple in every wardrobe and it gets a lot of wear time. Denim can be dressed up or down, and there are many flattering styles. Denim is a strong cotton fabric made using a twill weave, which creates a subtle diagonal ribbing pattern. Denim has been around a long time. It became popular during the Gold Rush in 1853 and has been restyled many, many times.


Many woman will tell you one of their least favourite thing to shop for is denim. It can be discouraging trying to find the perfect fit of denim to wear. Our advice is don’t limit yourself and try on as many pairs as possible. Also, consider the fit, wash and rise since this will give a true comparison from one pair to another. There are so many stylish options because there are so many different bodies.


How do you find the perfect pair of denim that feels and looks great? Here are a few tips.


1. Dress your curves - Balance out the silhouettes of your separates. If you’re wearing a flared jean pair it with a form-fitting shirt. If you opt for a slim or straight leg wear a looser blouse. Either way, look for a high-rise to accentuate your waist.


2. Define your waist - Elongate your frame and look for high-rise jeans since they will help create a waistline and can make your torso look longer. Full-length inseams add height to your frame, especially when worn with a shoe with pointed toe. You can also create a nicely defined waistline with a belt, or by doing a half tuck with your shirt. You can pull off most cuts of denim, from skinny and straight-leg to bootcut and wide-leg.


3. Proportion - If you want to take the emphasis off the top half. The best way is with a rise that hits at or above your waistline. Try silhouettes that create some breathing room on bottom, like straight, bootcut, or flared. If you want to take the emphasis off the bottom half. Choose a mid to high-rise denim since it will create proportion by elongating your legs. Play with almost any silhouette from skinnys to flares.


Cropped flare AG denim looks super cute with a Troentorp Swedish clog.


A 360 degrees AG stretch denim gives awesome comfort and movement.


A fitted AG denim with raw hem gives just the right amount of stylish detail.


This wide-leg Cambio denim is fun when paired with heels or flat sporty shoes.


Unique details, such as colour rhinestones, on these Cambio denim are fun.


The AG denim we bring into our boutique is made with recycled water. This means 100% of the water used during the production process is recycled and no water is wasted and dumped back into the sewer system or ocean.

Whether you choose a skinny, wide-leg, cropped or distressed denim you can style them however you wish. We have several brands of denim and many styles to choose from so you can try on and compare what feels and looks best. We are always happy to help you find a great fitting pair.


Our stores are temporarily closed but we will be reopening soon! If you are looking for something specific, or see something we have posted on social media, please contact us. We can arrange for payment, and curbside pickup, or delivery, to you. 403-938-6146 (Okotoks) 403-474-6141 (Calgary); email - gingerlaurier@gmail.com


We wish all the amazing Moms a very Happy Mother’s Day! ❤️



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OKOTOKS LOCATION

52 McRae Street
Okotoks, Alberta
403.938.6146

email

STORE HOURS

SHOP INSTAGRAM ONLY
Mon - Fri: 11-4pm
Saturday: 11-4pm
Sunday: Closed
Holidays: Closed

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CALGARY LOCATION

812 49 Avenue SW
Calgary, Alberta
403.474.6141

email

 

STORE HOURS

SHOP INSTAGRAM ONLY

Mon - Fri: 11-4pm
Saturday: 11-4pm
Sunday: Closed
Holidays: Closed