• kingcarol

Finding our Fashion

Updated: Sep 11, 2019

Most of us have heard the expression “nothing is free” and, when it comes to fashion, this is very true. From start to finish there is a cost associated with what we wear. Every item touches many hands as it goes from design concept, production, shipping and then into our Ginger Laurier boutiques.

We intentionally source fashion that is ethically made. We feel it’s necessary to forge long-term, trust-based relationships with our suppliers and bring you the best! We ask lots of questions such as where does the product come from, who makes it, are the working conditions safe, and are the people who make these items paid a working wage. We also want to know if the materials are made as sustainably as possible.

We believe asking how products are made is a powerful way to make sure people, and our planet, are treated well. Honestly, we care and want to promote designs that are made in the safest way possible. It’s the right thing to do, and we want to make a positive difference.

Here are questions we ask our suppliers about clothing, footwear and accessories:

1. Fair trade principles - do the men and women who make the clothing earn a living wage?

2. Sustainability - are the materials made with biodegradable, eco-friendly, non-polluting, and/or organic fibers and dye processes?

3. Commitment to improvement - is there a commitment to continue to improve the supply chain and business practices? We ask for designers and suppliers to consider eco-friendly packing options too.

4. Aesthetic and quality - are these fashionable items worth the investment?

5. Transparency - is there open and honest dialogue with our suppliers so we understand all of the above?

The designs we carry follow this criteria and we are proud that you’ll wear your clothing, footwear and accessories again and again. It’s important for you to feel and look good. We’re a proud, locally owned small business and always happy to see you and hear your thoughts on sustainable fashion. Drop by and see the gorgeous new collections we have for the Fall season.

In our next blog we’ll talk about building, or updating, a capsule wardrobe and share our ideas and guidelines to follow. It’s not as difficult as you might think.

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