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Ginger Laurier’s 10 Wardrobe Essentials for 2023




Hello again, it’s been a while since we blogged. It's been a busy year. As always, seeing so many of you in the store is lovely.


If you have never visited our cozy ladies' boutique at 102, 52 McRae Street in downtown Okotoks drop by soon. You will see how passionate we are about fashion and how much we love our community. We are in a brick building and face out to the Old Town Square, where locals and visitors relax and enjoy spending time. It's also a great place to watch dogs and the local deer. Other small businesses surround us, so the shopping and food choices are excellent.


When you enter Ginger Laurier, there is something else you'll notice. There is no need to rush, and we are always happy if you take your time and enjoy the experience. It's not just shopping; it's a visit and an abundance of friendship.


Have you ever wondered how we decide what clothing, footwear and accessories to bring in from one season to the next? We take our fashion inspiration from the runways, street fashion and think of you and your lifestyle and preferences.


There is always a strong demand for us to carry classic clothing collections such as Cambio, 360 Cashmere, Sanctuary, AG denim, Johnny Was, Mos Mosh, Raffaello Rossi, and Norma Kamali. We are proud to carry many Canadian designs, such as Brave Belts, who make fine handcrafted leather belts and bags and Arytight, who make easy-wear sophisticated clothing collections every season that mixes and matches beautifully. It's always fun looking for new designers.


If you're thinking about creating and updating your fashion style, ask yourself questions about your personality style, lifestyle, and budget. Access what you already have in your closet and decide what pieces you love to wear.


1. Button-up Shirts

Button-up shirts are probably the most versatile and fashionable in the closet. It pairs well with anything; if you are not a fan of a button-up shirt, choose tee shirts and other tops that you can wear almost year round.



2. Blazers and cardigans

Blazers are on trend and the ultimate layering piece that transcends seasons.

Wear it over a dress, accessorize with a waist belt, or wear over a camisole and some pants. The cardigan comes in a close second to the blazer, and you'll wear it year after year.




3. Crossbody Bags

Crossbody bags are everywhere, from fashion runways to streetwear. We love the easy-to-style look of a crossbody bag. These bags are great since they provide a hands-free, secure way to carry your bag when shopping, going out for an evening, or travelling.

4. Dresses

Any style, colour or pattern will make every day more fun. Pick something that fits your lifestyle so you can wear it repeatedly.


We also have a good selection of dresses for your special events.



5. Denim Pants

We believe everyone can wear denim and look great. Jeans are arguably the most common piece of clothing and are the biggest winner for style longevity. High-rise are more popular this season. Boot cut, straight leg and flare are updates we have seen for several seasons, and these styles will continue. We believe a pair of denim pants can instantly update your style and be a workhorse in your closet that you'll always choose to wear. Let us assist you so you can get a good fit and decide what style of denim you want to wear.


6. Comfortable, Casual Footwear

With the resurgence of streetwear fashion, functional, comfortable footwear should always be a priority. We bring you footwear from around the world so you can find just what you're looking for. Gabor, Bueno, Mjus, A.S.98, Lofina, Blundstone, and Birkenstock are only some of the fashion-forward brands we can offer you.


Last year we celebrated our 40th year of selling Birkenstock footwear. Did you know we have a vast selection of both men and women Birkenstocks? We are always happy to share our technical expertise, and the Ginger staff are experts in fittings. We think it's essential to take the time to help you find the best fit and to consider what is best for you.



7. Black Pants

Black is classic, but you can choose another colour of pants that will be a neutral and versatile pair in your wardrobe. We recommend you own a pair of pants that allow you to style for casual days or dress them up for other days.



8. Statement Pieces

We strongly recommend wearing a statement piece since it adds interest and makes your look unique. A statement piece can be jewelry, a handbag, a scarf, or any clothing. Remember, quality pieces never go out of style. Look through your closet; you may already own something. What statement details do we like? Our Johnny Was collection includes blouses, tunics, skirts, kimonos, handbags and silk scarves with beautiful embroidery and fabrics.


9. Belts

We haven't seen belts as much in the past few years, but they're back and give definition and proportion to pants and dresses. We have just received Brave Leather wrap and corset belts. This fine leather has been ethically designed and manufactured in Canada for over 30 years.


10. Confidence

Once you find the style you're comfortable wearing and get the fit, you will feel and look fabulous. Confidence is the last and most essential ingredient for building a wardrobe you'll enjoy wearing.


If you’re looking for more inspiration, here are the predicted top colours in the fashion world for 2023/24. The Pantone Color Institute publishes the colours they believe will be trending every year. We think the top 10 colours they are predicting will trend are gorgeous. These colours mix beautifully with neutral colours too.


New collections for the upcoming season are starting to arrive and you don’t want to miss out seeing fresh new designs. Drop by, enjoy a visit, see our new collections, and shop the summer sale. 💕




























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